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2010년 10월 14일 목요일

The “App Store” Trend

I saw really interesting blog post on ingenex website. It was about application market place's actual condition and new solution on customer's complaints. For instance, when we try to find or download specific aplication, it is really hard to find exactly. Furthermore, even there is aplication we can not find it. We need to surf that market place for long time to find the application what we want. However, Amazon has started to push to open its own Android application store which will likely be more organized and pre-screened than the Google version of the store. Then, we can search application what we want really easily by searching exactly like searching at searching engine such as google. This news is huge advantage to users especially who use smart phone.



By upgrading application market place like this, more customers willing to use application store. Thus, digital market also can be grown rapidly and their advertisement also. In addtion, there are some reasons to think Amazon will be successful.  One of the biggest complaints about the Google store is the lack of organization.  By organizing and screening in a place where people are already widely familiar with the storefront could create meaningful differentiation. This could be a gateway to a time where application stores become a normal and expected part of all web storefronts. Actaully, I also use smart phone but I barely use application store because of that reason that I mentioned above. After this settlement introduced in application store, I have plan to use it a lot.

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