Google for advertisers

Web search trends and performance have become a window into consumer attitudes and interests. Businesses are gradually more learning how to strap up these insights for their own improvement, receiving immediate feedback from customers and keeping track of the competition. Google has developed a set of tools that can help us to discover rich, current, and actionable consumer and marketplace insights to inform your entire marketing strategy. Furthermore, Creativity comes easy when you advertise with Google. From rich media ads developed with Double-Click to in-video overlay ads on YouTube, our advertising and consumer products offer great opportunities to connect with your customers more deeply and more successfully. In addition, it can make us to radically increase our conversion rate and tap into the world’s largest video focus group. It also help us to gauge worldwide marketing effectiveness. Furthermore, there are detailed strategies which can help us to increase our marketing strategy. For instance, Insights for Search, Keyword Tool, Google Analytics, YouTube Insight and Google Alerts.

According to development on IT technology, various marketing and advertising strategy are showed up such as “Google for Advertisers” what we learn this week. Using Searching engine as a tool of advertising and marketing is really significantly efficient way to do it. Nowadays, most of people tend to use internet especially searching engine every day. Thus, it is apparently most suitable for company to advertise their product in searching engine. I also get most of information from internet especially from searching engine. I was impressed to know this new marketing strategy and I expected to use this new method especially in my blog very soon.